Launched in Australia on the 31st of March 2007, Earth Hour moved 2.2 million people and 2100 businesses in Sydney to turn off their lights for one hour. This massive collective effort reduced the city's energy consumption by 10.2% for one hour. With Sydney icons like the Harbour Bridge and Opera House turning their lights off and unique events such as weddings by candlelight, the world took notice. Inspired by the collective effort of millions of Sydneysiders, many major global cities are joining Earth Hour in 2008, turning a symbolic event into a global movement.

YOUR participation will go a long way in spreading the message that we, as individual droplets working collectively - can create an impetus far more powerful than the mightiest of rivers. For more information, log on to the WWF Earth Hour page at www.earthhour.org

Labels: campaign, lifestyle, miscellaneous, on the side